Job Description

  • - Marketing
  • Bloomington, MN, USA
  • Full Time


Marketing Manager, Client Success & Growth


At Vanco, our goal is to be the best in the world at specialized payment solutions for select industries and our focus is on meeting our clients' specialized payment needs. We provide the solutions that make it possible to accept credit, debit and other electronic payments securely, seamlessly and easily, benefiting our clients ... and those they serve.
Our technology leads the industry ... and our quality service sets us apart. Vanco's team of professionals are known for their drive, their dedication to what we do and their go-the-extra mile approach to service.


Vanco Values guide our relationships with clients, partners and each other, every day.
• Act with integrity
• Maintain transparency
• Focus on who we serve
• Create a positive workplace


Our Culture
We're able to attract top-level talent'and keep our valued employees happy'by providing a working environment that is productive, positive and professional. We work hard to maintain a culture that fosters teamwork, encourages excellence and inspires growth. And we're dedicated to empowering the people who help us help our clients succeed.


This position will report to the SVP of Marketing and will be based in our Bloomington Office


Role & Responsibilities
This role is highly collaborative and cross-functional, with dependencies on other members of the Marketing team, as well as Client Services, Giving Coaches, and Product Management. You need to be comfortable with change and be interested in taking on more than your core responsibilities.


Activities
• Build upon Vanco's existing customer relationship and bring specific engagement initiatives to life across all channels. Partner with cross-functional teams including Client Services, Implementation, Giving Coaches, Finance, Product Management, and Marketing to develop strategies and campaigns that increase customer satisfaction, upsell purchases, referral, and lifetime value.
• Be the steward of the customer journey. Understand it in detail and identify key opportunities for additional testing and optimization across all channels.
• Partner with analytics team and leverage internal and external data to map the key journeys and profiles, and recommend tests and improvements.
• Strategy and execution of Vanco's referral marketing program to drive increased advocacy and customer acquisition.
• Create and test new promotional placements and reward offerings for both advocates and the friends who are being referred to improve advocacy and conversion.
• Track program performance (quantitative & qualitative tracking) and provide strategic recommendations for testing and optimizing the program.
• Ownership of client revenue growth and engagement, ' you must live and breathe improvements in LTV, advocacy, and more.
• Refine Vanco's existing retention and loyalty KPIs, partner with data team to build optimal reporting dashboard
• Working with Product Management to plan and execute launching new products to existing clients. Establishing target audiences and campaign strategies to drive results.


Position Requirements
• 4-6 years in customer marketing
• Experience generating customer revenue growth
• Prior customer relationship marketing experience
• Prior referral and/or affiliate marketing experience
• Experience marketing for a high transaction B2B service organization targeting small to mid-market companies across email, web, direct mail, social, and other channels
• Strong analytical skills and ability to use data to optimize, particularly within Excel
• Strong communication skills and attention to detail
• Ability to manage various projects at once in an ever-changing environment, while working well with and inspiring cross-functional teams
• Passion for continuous improvement and being the best
• A passion for technology
• Strong goal orientation and work ethic
• Ability to work in a team environment
• Demonstrated self-starter
• Bachelor's degree required
• Strong familiarity with Marketo, Pardot, Hubspot, Eloqua, Silverpop, or similar types of software
• Bachelor's degree required

Application Instructions

Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!

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